Assisted living website design & SEO
Does your assisted living facility have a website?
When a family starts looking for care for a parent, most of them start on Google. If your facility doesn't have a website, or the one you have is hard to use on a phone, those families may call someone else first.
Run a facility in Lee County? See our assisted living website design for Fort Myers. Or browse Florida cities.
What a website does for an assisted living facility
Families can find you
Adult children often search late at night, after work. A website is there to answer them when your office is closed.
Answers the same questions every time
Levels of care, help with daily activities, Medicaid, meals, visiting hours. Put the answers on your site and fewer calls are spent repeating them.
Tours booked online
A "Request a Tour" form lets a family ask for a visit any time of day. The request comes straight to your email.
Looks trustworthy
Families are choosing where their loved one will live. A clear, current site with your real photos and contact details helps them feel comfortable calling.
Works on a phone
Big tap-to-call button, readable text, and directions one tap away, for the family member searching from a hospital waiting room.
You stay in control
Change hours, rates, photos or a phone number from your phone. Plans include up to 10 published edits a month.
SEO in plain words: how families find you
SEO (search engine optimization) means setting up your website so Google understands what you offer and where. When a daughter in Fort Myers types "assisted living near me that accepts Medicaid," Google looks for pages that clearly say:
- What you are: an assisted living facility, and the care you provide.
- Where you are: your address, city, and the areas families come from.
- What families ask about: Medicaid, rates, memory care, meals, activities, tours.
- That you're real and current: a working phone number, hours, and a site that loads fast on a phone.
Basic SEO is included with every ServiceTechHub website. We write your pages so they answer those questions clearly, for families and for Google. For a local example, see how we approach assisted living SEO in Fort Myers and Lee County.
Your Google Business Profile: the box families see first
When someone searches for your facility, or for "assisted living" near them, Google often shows a box with the business name, a map pin, hours, phone number, photos, reviews and a website button. That's your Google Business Profile.
Willowmere Assisted Living
Assisted living facility
Address: 123 Sample Street, Anytown, FL
Hours: Office open 9 AM–5 PM · Care 24 hours
Phone: (239) 555-0142
Reviews and photos appear here once real families and staff add them.
Why it matters: in BrightLocal's Consumer Search Behavior 2026 study (published Jul 9, 2026; 1,227 U.S. consumers who had searched for a local business), 71% used Google Search during their search, and 61% started on Google Search (52%) or Google Maps (9%). Source: BrightLocal, Consumer Search Behavior 2026
A Google Business Profile is free to set up. Many owners still want help, because verification, categories, photos, and keeping hours and details accurate take time. ServiceTechHub offers Google Business Profile setup and management if you'd rather hand it off.
Interactive sample
See a full sample: Willowmere Assisted Living
This is what a ServiceTechHub assisted living website can look like. Willowmere is a fictional sample facility, not a real or licensed ALF. The phone number is fake, and there are no reviews or ratings because those must come from real families.
Open the sample website →Like this design? It's in our template library as Assisted Living (Premium), alongside our other website examples.
Sample details shown on the demo: accepts Medicaid, "Call for rates", and help with all activities of daily living (bathing, dressing, grooming, toileting, eating, mobility) included.
We customize it to how you run your facility
Show your price, or don't
Some facilities list a starting monthly rate. Others prefer "Call for rates" so they can explain levels of care first. Either way works.
Request a Tour
A short form for the family's name, phone, preferred day and their loved one's needs. Requests go to the email you choose.
Your real details
Medicaid or private pay, care levels, memory care, respite stays, meals, activities, visiting hours, and your license number if you'd like it shown.
Advanced tools when you need them
More pages, Spanish-language pages, project and photo galleries through Project Showcase, and Google Maps rank tracking.
Organic vs. paid traffic, simply
Organic (free) traffic
Families who find you in Google's regular results or on the map, without you paying per click. It builds over time as your site and Google profile get stronger, and it keeps working while you sleep.
Paid traffic (ads)
You pay Google each time someone clicks your ad. It can bring calls right away, but it stops the moment you stop paying.
Most facilities start by getting organic right: a clear website, a complete Google Business Profile and accurate details. Ads are an optional extra. See our SEO plans if you want ongoing help.
Grows with you
Start with a website, then add what helps your team:
- Google Business Profile management: we keep your listing accurate and up to date.
- SEO + AI plans: ongoing work to help more local families find you.
- AI receptionist (coming soon): answers missed calls and common questions while your staff are busy helping a resident with bathing or dressing, then sends you the message. Not available yet.
Owner questions
Questions facility owners ask
How much does an assisted living website cost?
ServiceTechHub website plans start at $24.99 per month, with no setup fee and no long-term commitment. Hosting is included.
Can I update my facility's website myself?
Yes. You can request edits from your phone, such as new hours, rates, photos or a phone number. Plans include up to 10 published edits a month.
Do I have to show my rates?
No. You can list a starting price or say "Call for rates" so you can explain levels of care first.
Is a Google Business Profile free?
Yes, a Google Business Profile is free to set up. ServiceTechHub offers setup and management if you'd rather hand it off.
Do you offer an AI receptionist for missed calls?
Not yet. An AI receptionist that answers missed calls while staff help residents is coming soon and is not available today.
Ready for an assisted living website families can find?
Plans from $24.99/month, no setup fee, month to month with no commitment. Hosting is included, and you can request edits from your phone.