Assisted living website design & SEO · Fort Myers, FL
Does your Fort Myers assisted living facility have a website?
When a family in Fort Myers, Cape Coral or Lehigh Acres starts looking for care for a parent, most of them start on Google. If your facility has no website, or one that's hard to use on a phone, they may call the next facility on the list.
For ALF owners in Lee County
What a website does for a Fort Myers assisted living facility
Out-of-town families can find you
Many Southwest Florida residents have adult children living up north or across the state. They research from far away, often late at night. Your website answers them when your office is closed.
Answers the same questions every time
Levels of care, help with bathing and dressing, Medicaid, meals, visiting hours. Put the answers on your site and your staff spend less time repeating them on the phone.
Tours booked online
A "Request a Tour" form lets a family from Estero or Fort Myers Beach ask for a visit any time. The request goes straight to your email.
Shows you're licensed and real
Florida assisted living facilities are licensed by the Agency for Health Care Administration (AHCA). Showing your license number, real photos and current contact details helps families feel comfortable calling.
Works on a phone
Big tap-to-call button, readable text and one-tap directions, for the family member searching from a waiting room at a local hospital.
You stay in control
Change hours, rates, photos or a phone number from your phone. Plans include up to 10 published edits a month.
SEO in plain words
How Fort Myers families find assisted living on Google
SEO (search engine optimization) means setting up your website so Google understands what you offer and where you are. Families in Lee County type searches like these:
To match those searches, your Fort Myers pages should name your care levels, your street address and the Lee County towns you serve, answer Medicaid and memory care questions up front, and show a working phone number, current hours and your AHCA license number if you choose to display it.
Families rarely search just one town. We write your pages to mention the communities you actually serve:
Basic SEO is included with every ServiceTechHub website. We're based in Estero, so we know the area your families are searching from. See how this fits our assisted living website design approach statewide, or our Fort Myers business websites page for other local industries.
Google Business Profile
The box Lee County families see first
Search "assisted living Fort Myers" and Google usually shows a map with a few facilities, each with a name, hours, phone, photos and a website button. That's a Google Business Profile. A complete one helps your facility show up on that map when families nearby search.
What a complete Lee County profile shows
Your facility name, the "Assisted living facility" category, your Fort Myers address, office hours and 24-hour care note, a tap-to-call number, a website button and recent photos. Reviews appear only when real families leave them.
Why it matters: in BrightLocal's Consumer Search Behavior 2026 study (published Jul 9, 2026; 1,227 U.S. consumers who had searched for a local business), 71% used Google Search during their search, and 61% started on Google Search (52%) or Google Maps (9%). Source: BrightLocal, Consumer Search Behavior 2026
A Google Business Profile is free to set up. Many owners still want help, because verification, categories, photos, and keeping hours and details accurate take time. ServiceTechHub offers Google Business Profile setup and management if you'd rather hand it off.
Sample website
See a full sample: Willowmere Assisted Living
Here's a full example of the kind of site we build for Lee County homes. Willowmere is fictional: invented name, placeholder phone and address, and no reviews or ratings.
Open the sample website →This design is available in our template library as Assisted Living (Premium).
The sample lists Medicaid, a starting rate, round-the-clock staff, home-cooked meals and help with bathing, dressing and other daily activities, just as a real Fort Myers facility might.
Made for your facility
We customize it to how you run your home
Price on the page or "call us first"? Tour requests to your office manager or straight to you? Spanish pages for Lehigh Acres families? Your license number up top, or in the footer? Every Fort Myers site we build follows your choices, and we can add photo galleries or map rank tracking across Lee County later.
Organic vs. paid
Two ways families reach you, simply
Picture two Fort Myers families. One finds you on Google's map for free because your profile and website are complete. The other clicks an ad you paid for. Both may call, but only the first keeps happening after the budget runs out. We help you win the free one first; SEO plans keep it growing.
Grows with you
Start with a website, then add what helps your team
Later you can hand us your Google profile to keep accurate, add a monthly SEO plan aimed at Cape Coral, Estero and the rest of Lee County, or, when it launches, an AI receptionist (coming soon, not available yet) that takes the call your aide can't answer mid-shower and texts you the message.
Owner questions
Questions facility owners ask in Fort Myers
What does a Fort Myers ALF website cost with ServiceTechHub?
From $24.99 a month. There's no setup fee and you can cancel any month; hosting is part of the plan.
Can my staff and I update the Fort Myers site?
Text or email us the change, like a new menu, rate or phone number, and we publish it. Up to 10 published edits a month are included.
Do you work with assisted living facilities outside Fort Myers?
Yes. We build websites for facilities across Lee County, including Cape Coral, Lehigh Acres, Estero, Bonita Springs and Fort Myers Beach, and elsewhere in Florida.
Can my AHCA license number go on my website?
Yes, if you'd like it shown. Florida assisted living facilities are licensed by the Agency for Health Care Administration (AHCA), and showing your license number can help families trust you.
Should a Lee County facility pay for a Google Business Profile?
No, Google doesn't charge for one. What takes time is verification, photos and keeping details current, which is what our management service handles.
Is the AI receptionist available for Fort Myers facilities?
Not yet. It's coming soon; today we offer websites, Google profile help and SEO.
Ready for a website Fort Myers families can find?
Your Fort Myers site starts at $24.99 a month. No setup fee, cancel any month, hosting included, and changes are a text away.
Not in Lee County? See assisted living website design for facilities across Florida, browse all Florida service areas, or see assisted living website pages for every Florida city, including nearby Cape Coral, Estero and Bonita Springs.