Assisted living website design & SEO · Durham, NC
Assisted living website design in Durham, NC
Durham blends Duke's medical campus, a revived downtown and long-established neighborhoods. Many families searching for care here work in healthcare or research and want specific, factual answers.
How we did it
The model we proved, now built for Durham
We built one page for every place buyers searched, and a Florida dealer heard from six states. Durham has dozens of licensed family care homes, so a page that clearly explains your home is how families tell you apart.
All Pro Restroom Trailers results; quotes, not closed sales. The full story.
For Durham County owners
What a website does for your Durham facility
Think of your site as the front porch families in Durham visit before they ever drive over. Real photos, a plain description of your care, and one tap to call or request a tour do more than any brochure.
By the numbers: DHSR lists 11 licensed adult care homes and 30 family care homes under Durham, licensed for 1,052 beds in total. Source: NC DHSR Adult Care Licensure Section facility listings (as of October 2026), read Nov 1, 2026
SEO in plain words
How Durham families search
Nearby areas
North Carolina licensing, simply
Show your DHSR license in plain words
If your Durham home has a special care unit for Alzheimer's or related dementia, North Carolina licenses that unit separately. Saying you hold it, in plain words, is a strong signal for families researching memory care.
Google Business Profile
Your spot on the Durham map
Durham profiles compete with Chapel Hill and Raleigh homes. A consistent name, address and phone everywhere online keeps Google from mixing you up with a neighbor.
71% used Google Search; 61% started on Search or Maps. Source: BrightLocal, Consumer Search Behavior 2026 (1,227 U.S. consumers; 52% Search + 9% Maps)
Free to set up, or let us manage it.
Sample website
Brightleaf Hearthlight Residence: a fictional Durham sample
Fictional, not a real or licensed facility. Built on the Assisted Living (Premium) template; no reviews or ratings.
Open the fictional sample →Organic vs. paid
Free visits first, ads only if you want them
You can pay Google for every click, or earn visits by having a clear site and complete profile. For most Durham County facilities, earning them is the better first step; ads stay optional.
Owner Q&A
Questions Durham facility owners ask
Many of our families work at Duke. What do they look for?
Specifics: care levels, medication help, staffing and how you handle hospital discharges. We write those clearly instead of vague marketing lines.
We have a special care unit. How should it appear?
Describe it plainly and note your special care unit license. We never describe a memory care unit you aren't licensed for.
Can we explain State-County Special Assistance?
If you're approved to accept it, a short, accurate note helps eligible families. We never imply participation you don't have.
Can families request a tour on the weekend?
Yes. The tour form lets them suggest a day and time that works.
Who writes the words?
We draft everything from a short conversation, and you approve it before anything goes live.
A Durham website, without the agency price
From $24.99 a month. No setup fee, no contract, and changes are a quick message from your phone.
Nearby: Chapel Hill, Raleigh, Burlington · North Carolina · South Carolina · Georgia · Florida · Assisted living overview