Assisted living website design & SEO · El Paso, TX
Assisted living website design in El Paso, TX
El Paso is a bilingual border city with deep family ties and a large military community around Fort Bliss. Families often want to talk in Spanish and visit with several relatives.
How we did it
The model we proved, now built for El Paso
Our page-per-place model reached buyers in six states, including Texas. El Paso is far from every other Texas metro, so local families search locally, and a page made for El Paso meets them there.
All Pro Restroom Trailers results; quotes, not closed sales. The full story.
For El Paso County owners
What a website does for your El Paso facility
Families choosing care in El Paso want three things fast: what you offer, where you are, and how to reach you. A clear, phone-friendly site puts all three on the first screen.
By the numbers: HHSC lists 31 licensed assisted living facilities under El Paso (6 Type A and 22 Type B, plus 3 Type C), licensed for 964 beds in total; 8 hold an HHSC Alzheimer's certificate. Source: Texas HHSC Directory of Assisted Living Facility Providers with an Active License (as of Oct 29, 2026), read Nov 1, 2026
SEO in plain words
How El Paso families search
Nearby areas
Texas licensing, simply
Show your HHSC license in plain words
El Paso is one of the few places in Texas with Type C homes, older four-bed facilities that can renew but no longer apply new. Whatever your license type, naming it clearly helps families.
Google Business Profile
Your spot on the El Paso map
El Paso results run from the Westside to Horizon City and Socorro. A Spanish description and real photos help families across the county find and trust you.
71% used Google Search; 61% started on Search or Maps. Source: BrightLocal, Consumer Search Behavior 2026 (1,227 U.S. consumers; 52% Search + 9% Maps)
Free to set up, or let us manage it.
Sample website
Sotol Lechuguilla Residence: a fictional El Paso sample
Fictional, not a real or licensed facility. Built on the Assisted Living (Premium) template; no reviews or ratings.
Open the fictional sample →Organic vs. paid
Free visits first, ads only if you want them
You can pay Google for every click, or earn visits by having a clear site and complete profile. For most El Paso County facilities, earning them is the better first step; ads stay optional.
Owner Q&A
Questions El Paso facility owners ask
Should our site be bilingual?
In El Paso, often yes. We add Spanish pages if your staff speaks Spanish, and we never claim language help you don't offer.
Many families are military. What helps?
Clear move-in steps, what's included and how to tour if they're stationed elsewhere. We never claim VA programs you don't take part in.
Can we target Horizon City and Socorro?
Yes, by naming the areas you serve.
Can we mention mountain views or outings?
If they're real, yes. Local details help families picture life with you.
What does it cost?
Plans start at $24.99 a month with no setup fee and no contract. Hosting and up to 10 published edits a month are included.
An El Paso website, without the agency price
From $24.99 a month. No setup fee, no contract, and changes are a quick message from your phone.
Nearby: Lubbock, Amarillo, San Antonio · Texas · North Carolina · South Carolina · Georgia · Florida · Assisted living overview