Texas · assisted living websites
Assisted living website design & SEO in Texas
The page-per-place model that brought a Florida business buyers from six states, Texas included, now built city by city for Texas owners, starting where licensed facilities are most concentrated.
How we did it
One page for every place people search
For All Pro Restroom Trailers, a Florida dealer, we built a national sales engine: a page for every state plus DC, and a page for each major city. Buyers started finding it on their own.
The standout: the Maryland Jockey Club found All Pro through its Maryland page and requested a formal $32,499 quote. Corporate procurement interest also came from Mallory Safety / OMNIA Partners.
Results from our All Pro Restroom Trailers project (allprorestroomtrailers.com). Inquiries are quote requests, not closed sales.
Texas families search the same way, city by city and suburb by suburb. So we started with the cities that hold the most licensed assisted living facilities, from Houston and San Antonio to Dallas and Austin, and gave each one its own page.
Why Texas is different
What Texas owners should show online
HHSC's directory lists 2,012 assisted living facilities with an active license: 335 Type A, 1,669 Type B and 8 Type C, with 82,329 beds of licensed capacity. 733 hold an Alzheimer's certificate. Source: Texas HHSC Directory of Assisted Living Facility Providers with an Active License (as of Oct 29, 2026), read Nov 1, 2026
Type A or Type B
HHSC licenses each facility by its residents' needs: Type A for residents who can follow directions in an emergency and don't need routine nighttime attendance, Type B for residents who need staff help to evacuate and attendance at night. Say which you hold.
Memory care and certification
Advertising specialized Alzheimer's care requires HHSC Alzheimer's certification, available only to Type B facilities. If you're certified, it belongs on your site; if you aren't, your site shouldn't imply it.
STAR+PLUS questions
Families often ask whether Medicaid helps. STAR+PLUS HCBS can cover assisted living services in facilities contracted with a managed care organization, while the resident pays room and board. A short, accurate note answers it.
Small homes and large communities
Texas has everything from small residential homes to large campuses, and a few older four-bed Type C homes. A clear site shows families which kind of place you are before they call.
Texas city pages
Website design by city, densest areas first
We chose cities by the number of licensed assisted living facilities at that city's addresses in HHSC's active-license directory, then grouped them by region.
Dallas–Fort Worth
Central Texas
South Texas & Gulf Coast
East Texas
The design
Built on our Assisted Living (Premium) template
Every city page links to a fictional sample facility built on the Assisted Living (Premium) template (STH-ALF-031). See the original fictional sample, Willowmere Assisted Living, our assisted living website design overview, or the North Carolina, South Carolina, Georgia and Florida city pages.
Owner Q&A
Questions Texas owners ask
Why build a separate page for each Texas city?
Texas is too big for one page. Families search by place, like "assisted living Katy" or "memory care Plano." A page for each city you serve gives Google a clear match, the same structure that brought our All Pro client buyers from six states, Texas among them.
What's the difference between a Type A and a Type B facility?
Texas HHSC licenses assisted living facilities by residents' needs. A Type A facility serves residents who don't need routine attendance during sleeping hours and can follow directions in an emergency. A Type B facility serves residents who may need staff help to leave in an emergency and need nighttime attendance. Your site should name your license type in plain words.
Can we say we offer memory care?
Under HHSC's assisted living rules, a facility that advertises specialized care for Alzheimer's disease or related disorders must hold Alzheimer's certification, and only a Type B facility can be certified. If you're certified, say so clearly; if you aren't, your site shouldn't promise memory care.
How should we mention STAR+PLUS?
STAR+PLUS Home and Community Based Services, a Texas Medicaid waiver, can cover assisted living services in licensed facilities that contract with the member's managed care organization. The resident still pays room and board and possibly a copayment. If you hold a contract, a short accurate note helps; we never claim participation you don't have.
Is a listing on a referral directory enough?
Referral directories share each family with several facilities. Your own website is where families learn about you directly, and it's the link Google shows on your Business Profile.
What does it cost?
Website plans start at $24.99 a month with no setup fee and no long-term commitment. Hosting, basic SEO and up to 10 published edits a month are included, requested right from your phone.
Ready to be found across Texas?
Plans from $24.99/month, no setup fee, no commitment. Edits from your phone.